Kirill Bush

Juggling pixels for 12,000 monthly users.

Owned end-to-end redesign of critical dApp UX covering:

• Navigation, RPC & assets menu
• Search and filtering, improved through A/B testing and user research with 350 active users
• Wallet connection
• Core UI components and interactions

Resolved UX, UI, and frontend issues, increasing user satisfaction. Built a scalable, token-based design system, improving UI consistency and development efficiency. Established cross-functional design and delivery workflows between product, design, and engineering teams. Defined brand principles and visual direction to enable more intentional and aligned product graphics

Develop an ecosystem to launch a new blockchain.

• Designed the product landing page – midl-w.webflow.io
• Hired a Webflow developer, supervised development, refined the layout, and enriched it with animation and responsiveness – reduced dev cost by 90% vs. in-house
• Developed a recognizable blockchain logo and the product’s visual style
• Built a design system on Park UI with consistent tokens and naming, speeding up development and cutting developer errors

Also developed: a transaction scanner (blockscout.com fork), forks of app.uniswap.org, compound.finance and liquity.io, a devnet portal, the product website (v2), and Discord/Twitter/Medium visuals – plus workflows for the SMM team

Research and product design for a B2B liquidity provider (FinchTrade) and an AML/KYT tool (MarketGuard), plus communications design.

Started with stakeholder requirements analysis, user personas, competitor research (B2C2, Wintermute, Flowdesk, CoinAlpha), 20+ JTBD interviews, a User Stories Map, information architecture, A/B-tested prototypes and quantitative/qualitative surveys. After MVP launch: hypothesis-driven iteration, design system documentation, brand communications, designer supervision

Achievements:

• Client onboarding time cut 79% vs. the first version
• Product site bounce rate 68% → 14%, time on site 0:57 → 3:10, page depth 1.12 → 3.28, misclicks 62% → 6% (1 month vs. 5 months post-launch)
• Page load speed optimized to 98 (with the front-end developer)
• Design system and brand identity built from scratch; SMM/LinkedIn/Medium style guide, POS and physical identity
• MarketGuard cabinet and admin panel with multiple user roles shipped

Cases in portfolio: FinchTrade and MarketGuard

Design a B2B car-sharing service from the ground up, starting with the core user flows and key product features.

User research and interviews; information architecture; UX/UI; A/B testing; hypothesis-driven design; design system formation; white-label apps for B2C clients; QA supervision of frontend development

Achievements: multi-user portal, visual brand language, design system, admin panel that automated fleet-servicing and cut maintenance cost by 35%, and a white-label app shipped to the App Store and Google Play

Case in portfolio

Recreate a Kwork messenger app.

Managed the design department; built a design system; redesigned the Kwork mobile app; designed the new TopFreelancer product; growth hypotheses; user feedback processing; backlog formation; design reviews

Achievements: launched TopFreelancer as a new company product; redesigned Kwork iOS – rating up from 2.2 to 4.9 stars (80+ reviews), order conversion up from 14% to 23.2%; hired and onboarded 2 mid-level designers

Case in portfolio

Created the first releases of the OTP Bank iOS app for the Russian App Store, building the mobile experience on top of the bank’s web version – as a freelance designer working alongside the Markswebb out-staff team

Update existing iOS and web-application.

Redesigned the existing app based on customer feedback, with close attention to typography and information perception – the app doubles as a pocket handbook. Built the web and mobile design system, and a product admin panel for building or buying courses